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One tag should link to a variety of topics and keywords which you have posted about and you should assign no more than three tags to one post.  Make certain are not persistent of one another and diverse as this can damage your SEO efforts. Link Internally and Externally When appropriate, including links and external links throughout your post is a fantastic exercise. Along with reviving a number of your articles that is old and helping readers find exactly what theyre searching for linking permits you to underline the validity of your site.  It is possible to connect to your web pages or to other blog posts.   Shorten Your Blog URL Website URLs are one of the things that search engines crawl since its another touch point for those motors to tell what your page is about.  Because of this, its readable and also to prevent a mess of figures and numbers that provide no context to the reader or into search engines.

 

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Below is a sheet that breaks down the body of a URL; it reveals where to place keywords in URLs and the best way to structure them.  Remember that your URL doesn't have to be a direct pick from the page title.  Using URLs is a blogging best practice because they are easier for readers and search engines to comprehend. You'll be on the ideal path to building a better blog strategy and producing high-quality articles to your readers. When it comes to ranking number one in Google search results, which do you think is more significant Technical SEOthings like getting meta tags, alt descriptions, and heading text directly or Composing really really really really useful content In my experience, its a mixture of both, but more importantly B: Writing really really really really useful content.

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From what Ive learned, technical SEO simply gets you up to now.  Remain there and to reach the top, an guide needs to be useful to the reader.  The reason for this is because it aligns with Googles number one prioritythey want to rank the best content first. Here are six of the practices Ive used to assist my posts ranking to help you out.  By the end of this post, youll have a simple playbook to do the same.    The Perfect Word Length If you Google Perfect word length for a blog post youll encounter this commonly used chart in the Serp IQ research: Many men and women use this graph to justify writing really very long articles. In my experience, a 200-word manual that is super-useful will outrank a mediocrely useful guide of 2,000 words daily.  But my personal rule of thumb is to target 1,500 words.  And while I only said there is no ideal length, I follow this principle because it compels me to think about all angles of this topic Im speaking about.

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  They scan.   Consequently, if you would like to keep people engaged along with your essay, youve got to break down your writing . They look like work.  People scare off.  They leave your site if you scare off people.  And if they leave your website, thats an indicator to Google your post isnt very beneficial.  And if its not helpful, you start to fall in rankings.   Why Your Headings Need Hooks Look at both of these subheadings and decide on the one that captures your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention longer, and Ill guess it will for you too.

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The headline has the answer to the issue within it.  How do you fry an egg Use cooking spray.   Theres no reason.  The second headline creates interest.  You dont know what is going to create an egg easier to unsubscribe if you don't continue reading. And if they stay on your page longer, theres a sign to Google which youve got great content.  Therefore, after youve written your article, go back and look for opportunities to make hooks.  If you require help with your hooks and headlines, one source I turn to time and time again is this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever wondered why we like lists It turns our brains are wired for lists. Participants in the study were far more likely to reach goals when they generated lists than those who did not.

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A Featured Snippet is simply an answer to a search result that Google picks from an articleand most often its in the form of a list.  From the example above, Google shows lots of measures about how to plan an event right within its results.  The motive Featured Snippets are so precious is that if your article is the one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots posts, as theyve improved both our rankings and our visitors.  If you want to obtain a Featured Snippet, theres still some speculation on how Google picks them, but normally when I write a blog post, I try to add lists or measures as frequently as possible.   The Types of Pictures That Work Finest Take a look at these two pictures.   Its not only that the picture of stones isnt attractive, its that were really hardwired to enjoy images of people better.

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Since I started using images of people in my blog posts, Ive noticed they get shared a whole lot more, which is just another factor Google believes in its rankings.  Its a small change that makes a big difference.    Your Posts Must be Evergreen Have you ever clicked on a post from a Google search result only to find the content outdated When I encounter outdated articles, I click on the back button and try another result. Thats why should I want something to rank highly, I try to create whats called evergreen contentcontent that stays relevant over a long time period.  This means I avoid writing about matters that have time-based info or fads.   Ive put everything Ive learned to a very simple playbook that covers how to compose and technically optimize posts for Googles search results that anybody can use, no matter the size of your organization. If youd like my full playbook on nonprofit SEO, you can watch my free webinar The Way to Boost Your Organization by Getting Lots and Lots of Traffic to Your Website.